Initially releasing music on celebrity DJ Steve Aoki's Dim Mak label and often compared stylistically to French electro superstars Justice, the Bloody Beetroots -- technically a solo project of one Sir Bob Cornelius Rifo -- generated significant buzz in the music blogosphere from 2006 onward with both remix and production work. The Italian artist's masked appearance à la Daft Punk also garnered significant media attention. Rifo began to establish the Bloody Beetroots DJ Set as a performance act in early 2008 with a short American tour that included a stop at South by Southwest as well as numerous club gigs in Los Angeles, where he appeared alongside Aoki. Following a handful of EPs, the Bloody Beetroots' first album, Romborama, was released in 2009. Rifo then spent the next couple of years promoting the record with an extensive touring schedule, and by spring 2010 he had named his live act Bloody Beetroots Deathcrew '77.