In the '90s, vocalist and songwriter Jenni Rivera established herself as a major star in the regional Mexican market. Rivera's specialty was banda, also known as corrido, one of the various Mexican styles that is extremely popular in Mexico as well as the southwestern part of the United States. Rivera was well aware of other Mexican styles, such as norteño, tejano, mariachi, and ranchero; in fact, the Mexican-American singer recorded norteño versions of some songs, but banda/corrido was her main focus. And the fact that Rivera was a major female star made her a rarity for the banda/corrido field. While Mexican music has had plenty of famous female artists over the years -- everyone from Rocio Durcal to Lola Beltrán to Selena to the controversial Gloria Trevi -- banda tended to be male-dominated. In the Mexican market, Rivera was given such titles as "La Diva de la Banda" and "la Primera Dama del Corrido."